For our production idea clip we recorded, we discussed a couple of potential locations we would be interested in going to to take potential digipak/album cover shots. We wanted urban places tat looked and matched the type of artist we are trying to create. A smart-stylish band who appeal to students in their late-teens, early twenties. We looked at places in London renowned for its social night-life and music scene. Camden appealed to us a lot due to its music background. Camden Roundhouse is one of the biggest and most prolific music venues.